Visitors expect websites to feel responsive. Slow pages, oversized images and confusing navigation can make even a well-designed site frustrating to use.
Image optimization is a useful place to start. Use appropriately sized images, modern formats where possible and lazy loading for content further down the page. Large decorative assets should not delay the main content unnecessarily.
A website should also be designed for mobile screens. Readable text, comfortable tap targets and layouts that adapt to different screen sizes make it easier for people to complete tasks.
Reduce unnecessary scripts and third-party tools. Each additional dependency can add network requests, execution work or potential points of failure. Keep the experience focused on what visitors need.
Use performance measurements to identify real problems instead of guessing. Test important pages on mobile connections and review performance as the website changes.
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